> For the complete documentation index, see [llms.txt](https://docs.wandreferrals.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.wandreferrals.com/tracking-and-attribution/connected-customers-and-products.md).

# Connected customers and products

## What it does

Besides coupons and links, you can **manually connect** an affiliate to specific customers or products. Orders that match then attribute to that affiliate — even without a coupon or link click. These are lower-priority signals than coupon/link (see [How attribution works](https://github.com/wand-referrals-app/wand-referrals/tree/codex/gitbook-docs-foundation/docs/manual/attribution/how-attribution-works/README.md)).

## Connected customers

**When to use.** An influencer already has a following that buys from you directly, or you're migrating existing relationships and want an affiliate to earn on specific customers' orders.

**How.** Open **Affiliates → Connect customers**, pick the affiliate, and connect one or more Shopify customers (by customer id/email). Future orders from those customers attribute to the affiliate via the **connected-customer** bucket.

Connected customers also underpin **lifetime commission**: a lifetime connection is treated as connected-customer evidence (with lower confidence), within the program's lifetime disconnect window. See [Lifetime & subscription commissions](https://github.com/wand-referrals-app/wand-referrals/tree/codex/gitbook-docs-foundation/docs/manual/programs/lifetime-and-subscription/README.md).

## Connected products

**When to use.** An affiliate is tied to a specific product line (e.g. their signature collaboration SKU), and you want them credited whenever those products sell.

**How.** Open **Affiliates → Connect products**, pick the affiliate, and connect one or more products or variants. Orders containing those items attribute to the affiliate via the **connected-product** bucket (the lowest-priority signal).

## Priority reminder

If an order has stronger evidence — a coupon, a direct link, or a link cookie — that wins over a connected customer or product. Connected product is the last resort before an order is left unattributed.

## Related

* [How attribution works](https://github.com/wand-referrals-app/wand-referrals/tree/codex/gitbook-docs-foundation/docs/manual/attribution/how-attribution-works/README.md)
* [Coupon vs link tracking](https://github.com/wand-referrals-app/wand-referrals/tree/codex/gitbook-docs-foundation/docs/manual/attribution/coupon-vs-link/README.md)
* [Lifetime & subscription commissions](https://github.com/wand-referrals-app/wand-referrals/tree/codex/gitbook-docs-foundation/docs/manual/programs/lifetime-and-subscription/README.md)
* [Managing affiliates](https://github.com/wand-referrals-app/wand-referrals/tree/codex/gitbook-docs-foundation/docs/manual/affiliates/managing-affiliates/README.md)